For a long time I was aware that I was on the phone constantly. There were frequent calls to the store. I realized that my budtenders couldn’t really do anything other than answer the phone. They weren’t able to push sales on the floor or interact with the customers. It was constant questions like how late is the store open? Do we offer delivery services? What is the deal of the week? I got so annoyed with it. I actually thought about getting rid of our phone. I talked to a buddy of mine about it. He works for a digital marketing company. My friend recommended optimizing my website. He told me that my website didn’t have any information on it. It basically listed my business and that was it. I was able to get a deal through him on a new web design. Now people can look through the online menu rather than call the store. I have a budtender update the site every week to showcase what deals are going on. We even have facebook, twitter and a google business listing. Those deals are highlighted there. Another thing is that curbside pickup and cannabis delivery are so much easier since the website takes care of that. Now we hardly get phone calls to the store. My budtenders love this freedom. I am glad that I don’t hear a ringing phone in the background every single day. I finally get peace and quiet in the store. Everyone seems well informed on what is going on with my business too.