Marketing is a very important part of business and one that can mean the difference between failure and success.
I‘ve worked on a number of winning campaigns over the years and I have worked with million dollar companies like coke, pepsi, kelloggs, and vlasic.
Marketing is the same no matter what kind of product you are selling. I thought it might be fun, interesting and challenging to take a job in marketing for a cannabis dispensary. I didn’t know much about the medical and recreational cannabis industry until I started the job, but I learned very quickly. Cannabis sales make up for a billion dollars every year. In states where medical and recreational marijuana are legal, there is competition to stay on top of the business. One dispensary owner called me with a unique job offer and I accepted. I moved my entire family to the west coast so I could start working for the company. Marketing is relatively easy, especially since the business has a great product. The owner of the cannabis shop handles all of the cannabis cultivation process from the seed to the shelf. There are a lot of ways we can cut costs and that will help as well. The business owner has a ton of great ideas and I’m there to help him implement everything. We’ve had a lot of success in the short amount of time that I have been working for the business. I look forward to future projects that will help bring the dispensary to the top of their game.