I got my medical marijuana card in 2017 and have watched the industry in my state grow and evolve in the time since then.
We were restricted without our marijuana products and could not purchase the plant in whole flower form until two years later in 2019.
The available products at local cannabis dispensaries is vast compared to the early days of legal weed in this state, but we have a far way to go with our wholly-corporate weed industry. One of the biggest companies in our state just cannabinalized one of their competitors that happened to be a big company in another state on the other side of the country. Now they’re a multi-state operation looking for unique digital marketing solutions. You have to navigate both social media management and search engine optimization if you want to be successful at this level. It’s easy to make mistakes on advertising and marketing messaging when you’re existing in multiple states and markets simultaneously. The regulations for cannabis companies vary in every single state, so this poses another unique obstacle for a digital marketing firm trying to help a multi-state cannabis company. Some states don’t even allow for cannabis dispensaries to sell whole flower products, which is absolutely crazy. It’s like allowing hard liquor sales while banning full spectrum blends like beer and wine. Therefore, marketing solutions for cannabis in one state might not match the market solutions necessary in a different state. High Times Magazine started their own line of dispensaries last year, but they rebranded to HT Cannabis to differentiate themselves from the notorious magazine of which they are a namesake.
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