To the yay-or-nay question of whether Napa, California, was ready for a second Naysayer Coffee location, the public answer has been a resounding yay.
The homegrown company opened its second shop in mid January in north Napa, adding another neighborhood-focused retail outpost to complement its growing roasting operation.
On the bar, a Slayer Steam EP espresso machine is flanked by three Mahlkönig espresso grinders, while a Mahlkönig EK43 handles coffee for Curtis batch brews and a manual pourover bar featuring multiple NextLevel Pulsar brewers.
“I wanted something that’s user-friendly for the baristas while still having a high level of versatility and cup quality,” Naysayer Coffee Co-Founder Chris Vecera told Daily Coffee News. “We like to nerd out and go down the rabbit hole on the pourover recipes.”
Inside the sunlit cafe, a coffee cup and plant mural sets a lively tone with big, clean geometric shapes in warm oranges and greens above a bar fronted with sage green tile.
Additional warmth comes through in natural-wood shelving and surfaces that offset black accents and white walls, a signature look that ties back to Naysayer’s first cafe, which opened in 2022 on the other end of town.
“Whereas [the first location] is the blue shop, Redwood Road is going to be the green shop, but it still looks like a Naysayer,” said Vecera. “It’s still a small coffee shop in a neighborhood focused on the local community, but it has its own kind of identity as well.”
Slightly off the city’s beaten path for food-and-wine-focused tourists, the 800-square-foot shop sits in a shopping center that caters to the daily needs of locals.
“It might seem to be less obvious of a choice to build your coffee shop in a lower-trafficked area, or not in a touristy spot of a touristy town, but we decided not to listen to those thoughts,” Vecera said. “In my mind, it’s super obvious: People live here. People shop on their daily errands in these parts of town.”
Coffees for both shops and the wholesale business continue to be roasted on the company’s Loring S15 Falcon at its production facility, which dates back to the company’s founding in 2019. Food options include light breakfast fare such as granola and oats, plus bagels, toasts and pastries sourced from numerous local bakeries.
“I like to describe our pastry case as like the taproom concept at a bar — you might serve the best beer from each brewery in your taproom,” said Vecera. “There’s going to be six or eight different bakeries on a rotating basis in our case, which I think is another really cool way to support local businesses.”
With two retail shops now serving as tasting rooms for the brand’s coffees, Vecera said Naysayer will lean further into wholesale partnerships.
“I really love partnering with other people, elevating and supporting other businesses and coffee programs as well,” said Vecera. “It’s definitely a goal to find other businesses that are interested in serving local products, partnering with small businesses that are serving super high-quality coffee in a casual approach.”
Naysayer Coffee is located at 2022 Redwood Rd. in Napa, California.
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Howard Bryman
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.







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