The new Spirit Origin flagship cafe, roastery and restaurant. Press release photo.
Honduras-based, globally focused specialty coffee company Spirit Animal Coffee has rebranded to Spirit Origin while opening a new flagship retail complex in Roatán.
The company unveiled the new 12,000-square-foot location on Feb. 12, describing it as “Central America’s largest specialty coffee destination” that integrates roasting, retailing and fine dining.
The flagship includes a new reservation-only “Coffee Omakase” room, where up to 21 guests per two-hour session are led through educational tastings with Spirit Origin baristas and SCA-certified trainers, according to the company. The experience may include tastings of rare coffee varieties and Cup of Excellence coffees, curated food pairings and learning about coffee farmers and post-harvest processing.
The Spirit Origin Omakase Coffee room. Press release photo.
The facility also includes a new Spirit Origin roastery, a “luxury specialty coffee shop” and a full-service restaurant called From the Roots, which “juxtaposes elevated Honduran gastronomy with specialty coffee-driven recipes and pairings.”
In an announcement of the new branding and flagship, Spirit Animal Co-Founder and CEO Paul Gromek said, “Spirit Origin represents who we have always been, deeply connected to origin, uncompromising in quality and focused on building a meaningful, transparent coffee experience where coffee itself begins.”
Gromek, who hails from Poland, and native Honduran Kathya Irías established Spirit Animal Coffee in 2020, before launching the brand’s initial cafe in San Pedro Sula in January 2022.
New Spirit Origin logo.
Under both Spirit Animal and Spirit Origin, the company has maintained messaging focused on capturing more of coffee’s value in Honduras through premium payments to coffee farmers, vertical integration and roasting at origin.
The company’s e-commerce site is primarily in English and promotes shipping to the U.S. and other international markets.
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