Three years ago I ran the only cannabis dispensary in town.
At that point only medical use was allowed, so every customer needed to have a prescription from their doctor, plus all the right paperwork to get approved.
Business was great, even though we didn’t have a ton of customers we had a monopoly on local, legal cannabis. Two years ago the local laws changed, and allowed for recreational cannabis use, and after that the floodgates were opened. The demand for weed skyrocketed, and a half dozen other cannabis dispensaries have opened since then. I used to be the only cannabis dispensary, and now I’m struggling to make my store stand out from all the others. I decided to open a smokers lounge in the patio area next to the cannabis dispensary. I even had a local carpenter come in and construct a small stage in the corner of the patio, with enough space for a musician to play live music to the cannabis customers. I started to book local acts that would work for cheap, and also started to host various kinds of game nights at the cannabis dispensary. We have the space to play tabletop games, so why not bring your friends to the cannabis shop to smoke out and play together? Since all the local cannabis dispensaries offer more or less the same products at very similar prices, I needed to set my store apart from the others with the experience you got by coming here. I want my marijuana shop to be the most fun place in town.