The cannabis industry is much different than any other
I really thought I could handle the marketing for the cannabis dispensary I created. I managed every other aspect of the business just fine. However, I failed to consider that I also relied heavily on professionals to complete the various jobs. It’s not like I installed the electrical wiring, plumbing system or heating/cooling system in the building. I hired an electrician, a plumber and an HVAC contractor to make sure all those important systems operate properly. The dispensary includes an indoor and outdoor cultivation process, and while I’m quite hands-on, I have the assistance and insight of knowledgeable growers. I should have realized that even something as simply as a pay-per-click campaign, a lot goes into the strategies. Just choosing the right keywords and arranging them into well-organized ad groups and landing pages plays an important role in gaining traffic and brand recognition. I wanted to optimize conversions, increase profits and expand into broader markets but had no clue how to go about it. After struggling for nearly a year, I finally got in touch with a professional digital marketing company. We sat down and discussed my short- and long-term goals for the business as well as my budget. We created a focus for the brand and outlined the best means of achieving improvement. There was way more involved in the marketing campaign than I imagined. I appreciated that the seo company customized every step and detail to be specific to cannabis. The cannabis industry is much different than any other. We deal with a great deal of restrictions and regulations. However, the market is also rapidly expanding and offering greater opportunities.