The key to succeeding in business is to make the right moves before anyone else does.
You need to be ahead of the curve for long enough that you finally set the curve.
Take Google, for instance — Google no longer has competition. There is no more bing, yahoo or any other platform trying to do it. Google runs the entire internet with legitimately little competition. They set the curve for everyone else to follow, so there are no competitors for the market share! Over the last few months there have been a few new cannabis dispensaries opening up in this city, and so I need to stay ahead of them. My cannabis dispensary was the first in town, and both of us have a strong, good purchaser base, but I can’t just rest back on my laurels. That will allow the other guys time to catch up! Instead I need to push forward, evolve or die, as they say, and I love the idea of a cannabis cafe. I like the idea because I can start small, with a booth in the corner of the cannabis dispensary, and both of us can focus on baked goods and edibles. A line of gourmet cannabis candies and cookies will be attractive to the eye and hopefully make some good sales. So spending on this, I can expand into the empty store next door, which has a limited seating, and host a real cannabis cafe with a full menu. The place is large enough that it could have some music, and if this place had food and music it would be the go-to, must-see cannabis dispensary for the whole town.