{"id":192813,"date":"2025-12-04T08:20:38","date_gmt":"2025-12-04T14:20:38","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=192813"},"modified":"2025-12-04T08:20:38","modified_gmt":"2025-12-04T14:20:38","slug":"happy-belly-group-expanding-smile-tiger-coffee-throughout-ontario","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/12\/04\/happy-belly-group-expanding-smile-tiger-coffee-throughout-ontario\/","title":{"rendered":"Happy Belly Group Expanding Smile Tiger Coffee Throughout Ontario"},"content":{"rendered":"<div id=\"attachment_192819\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/12\/04\/happy-belly-group-expanding-smile-tiger-coffee-throughout-ontario\/mile-tiger-coffee-roasters-ontario-2\/\" rel=\"attachment wp-att-192819\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-192819\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2.jpg\" alt=\"mile Tiger Coffee Roasters Ontario 2\" width=\"1240\" height=\"698\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2-300x169.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2-620x349.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2-150x84.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/mile-Tiger-Coffee-Roasters-Ontario-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Happy Belly Food Group press release photo.<\/p><\/div>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" onload=\"new BeyondWords.Player({ target: this, projectId: 50015, contentId: '32f2d7e6-7491-448f-9d45-a59899fc0189' })\">\n<\/script>&nbsp;<\/p>\n<p>Canada&#8217;s <a href=\"https:\/\/happybellyfg.com\/\" target=\"_blank\" rel=\"noopener\">Happy Belly Food Group<\/a> is planning a major push for its <a href=\"https:\/\/smiletigercoffee.com\/\">Smile Tiger Coffee Roasters<\/a> specialty coffee brand, with a new area development agreement for 20 franchise locations across Ontario.<\/p>\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7ccd517b-7e5a-47aa-9640-4e6fec0809b0\" data-message-model-slug=\"gpt-5-1-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"182\" data-end=\"387\">Toronto-based Happy Belly said the deal covers the entire province and adds to an existing franchise commitment of 25 stores in British Columbia. The financial terms of the new development agreement were not disclosed.<\/p>\n<p data-start=\"182\" data-end=\"387\">Smile Tiger is the first coffee business in the Happy Belly portfolio, which includes concepts in burgers, breakfast and Greek fast-casual, and spans more than 640 locations across Canada.<\/p>\n<p data-start=\"389\" data-end=\"682\">\u201cAs we continue to scale Happy Belly through an asset-light franchising model, extending Smile Tiger\u2019s footprint in Ontario is a natural next step,\u201d Happy Belly Chief Executive Officer Sean Black said in an announcement.&nbsp;<\/p>\n<p data-start=\"389\" data-end=\"682\">Black later added, &#8220;We are just getting started.&#8221;<\/p>\n<div id=\"attachment_192820\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/12\/04\/happy-belly-group-expanding-smile-tiger-coffee-throughout-ontario\/smile-tiger-coffee-roasters-ontario-1\/\" rel=\"attachment wp-att-192820\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-192820\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/Smile-Tiger-Coffee-Roasters-Ontario-1.jpg\" alt=\"Smile Tiger Coffee Roasters Ontario 1\" width=\"620\" height=\"396\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/Smile-Tiger-Coffee-Roasters-Ontario-1.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/Smile-Tiger-Coffee-Roasters-Ontario-1-300x192.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/12\/Smile-Tiger-Coffee-Roasters-Ontario-1-150x96.jpg 150w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><p class=\"wp-caption-text\">Smile Tiger in Kitchener. Happy Belly Food Group press release photo.<\/p><\/div>\n<p data-start=\"389\" data-end=\"682\">Happy Belly, which is publicly traded on the Canadian Securities Exchange under the symbol HBFG, <a href=\"https:\/\/dailycoffeenews.com\/2025\/01\/08\/canadas-happy-belly-acquiring-smile-tiger-coffee-roasters-in-173k-deal\/\" target=\"_blank\" rel=\"noopener\">acquired Smile Tiger<\/a> and its lone location in Kitchener, Ontario, earlier this year in a deal worth approximately $173,000 USD.&nbsp;<\/p>\n<p data-start=\"389\" data-end=\"682\">The specialty coffee roaster and wholesale provider with a single location in Kitchener was founded by Tony Rubino and Steve Sittler in 2015.<\/p>\n<p data-start=\"389\" data-end=\"682\">&#8220;Smile Tiger&#8217;s in-house roasting capabilities, combined with its consumer-packaged goods (CPG) and white-label offerings, position the brand as a platform asset that can support both its own retail growth and broader coffee needs across the Happy Belly portfolio,&#8221; Happy Belly stated. &#8220;As the Smile Tiger footprint expands in British Columbia and Ontario, Happy Belly intends to further integrate the brand into its existing breakfast, lunch and dinner concepts.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<p data-start=\"389\" data-end=\"682\"><em>Comments? Questions? News to share?&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact DCN\u2019s editors here<\/a>. For all the latest coffee industry news,&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/e-news-subscribe\/\" target=\"_blank\" rel=\"noopener\">subscribe to the DCN newsletter<\/a>.&nbsp;<\/em><\/p>\n<p data-start=\"389\" data-end=\"682\"><div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><div class=\"crp-list\"><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/01\/08\/canadas-happy-belly-acquiring-smile-tiger-coffee-roasters-in-173k-deal\/\" target=\"_blank\">Canada's Happy Belly Acquiring Smile Tiger Coffee Roasters in $173K Deal<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/07\/21\/kazkara-coffee-roasters-adds-art-to-craft-in-greater-detroit\/\" target=\"_blank\">Kazkara Coffee Roasters Adds Art to Craft in Greater Detroit<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/05\/14\/tariffs-may-come-and-go-but-the-canadiano-seems-here-to-stay\/\" target=\"_blank\">Tariffs May Come and Go but the Canadiano Seems Here to Stay<\/a><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Canada&#8217;s Happy Belly Food Group is planning a major push for its Smile Tiger Coffee Roasters specialty coffee brand, with a new area development agreement for 20 franchise locations&#8230;<\/p>\n","protected":false},"author":103,"featured_media":192820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320894,58320168,58320883,35627,58325215,58320124],"tags":[58325925,58325609,58349402,58320542,58321717,58347603,58341618,58322263,58347602,58347604,58349401,58349400],"class_list":["post-192813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations","category-canada","category-corporations-company-news","category-company-news","category-corporate","category-cafe","tag-british-columbia","tag-canada","tag-canadian-securities-exchange","tag-chains","tag-franchises","tag-happy-belly-food-group","tag-kitchener","tag-ontario","tag-sean-black","tag-smile-tiger-coffee-roasters","tag-steve-sittler","tag-tony-rubino"],"acf":[],"yoast_head":"<!-- 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