{"id":191644,"date":"2025-10-22T14:46:05","date_gmt":"2025-10-22T19:46:05","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=191644"},"modified":"2025-10-22T15:34:20","modified_gmt":"2025-10-22T20:34:20","slug":"with-a-new-name-watershed-coffee-roasters-reaches-bend","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/","title":{"rendered":"With a New Name, Watershed Coffee Roasters Reaches Bend"},"content":{"rendered":"<div id=\"attachment_191800\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/watershed-coffee-roasters-bend-1\/\" rel=\"attachment wp-att-191800\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191800\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1.jpg\" alt=\"Watershed Coffee Roasters Bend 1\" width=\"1240\" height=\"930\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1-300x225.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1-620x465.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1-150x113.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">The newly branded Watershed Coffee Roasters cafe in central Bend, Oregon. Courtesy photo.&nbsp;<\/p><\/div>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" onload=\"new BeyondWords.Player({ target: this, projectId: 50015, contentId: '6841ce58-7fc0-4aec-87fb-9a90a46fc050' })\">\n<\/script>&nbsp;<\/p>\n<p>With an in-house roasting operation just as fresh as its new brand, Bend, Oregon-based <a href=\"https:\/\/www.watershedroasters.com\/\" target=\"_blank\" rel=\"noopener\">Watershed Coffee Roasters<\/a> is finding its flow.<\/p>\n<p>Previously known as the Bend location of Looney Bean Coffee, the downtown cafe has new signage, merchandise and retail packaging that all reflect the new name, as well as a steady supply of coffees roasted on site in <a href=\"https:\/\/dailycoffeenews.com\/2023\/05\/24\/coffee-crafters-kicks-off-new-roaster-line-with-the-valenta-7\/\" target=\"_blank\" rel=\"noopener\">a Valenta 7<\/a> electric fluid-bed roaster.<\/p>\n<div id=\"attachment_191804\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/watershed-coffee-roasters-bend-roasting\/\" rel=\"attachment wp-att-191804\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191804\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting.jpg\" alt=\"Watershed Coffee Roasters Bend roasting\" width=\"1240\" height=\"1679\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting-222x300.jpg 222w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting-458x620.jpg 458w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting-111x150.jpg 111w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting-768x1040.jpg 768w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-roasting-1134x1536.jpg 1134w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Photo by Ashai Photography, courtesy of Watershed Coffee Roasters.<\/p><\/div>\n<p>Customers can watch the roasting unfold behind a new live-edge counter inside the cafe. Juniper wood slabs from a local sawmill also make up the workbench surfaces in the roastery, fitting right in with the rustic vibes of the longstanding local haunt.<\/p>\n<p>&#8220;Our space has a lot of the character of an old building, lots of wood and rustic charm. We didn&#8217;t want to shake things up too much,&#8221; Watershed Coffee Co-Owner Cory Getman told Daily Coffee News. &#8220;We&#8217;ve had loyal customers that have been coming here daily for years, and we did not want anyone to feel like a drastic change was happening in the space that they love.&#8221;<\/p>\n<div id=\"attachment_191801\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/watershed-coffee-roasters-bend-bar\/\" rel=\"attachment wp-att-191801\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191801\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar.jpg\" alt=\"Watershed Coffee Roasters Bend bar\" width=\"1240\" height=\"930\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar-300x225.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar-620x465.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar-150x113.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-bar-768x576.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Courtesy photo.&nbsp;<\/p><\/div>\n<p>Yet the machine and rebrand undeniably mark a new era for the cafe. Built into a cottage that has stood for over a century, the shop features cedar shake siding and a spacious backyard with views of the Deschutes River and the snowy Cascade volcanoes.<\/p>\n<p>&#8220;We feel fortunate to operate in such a unique space in the heart of &#8216;Old Bend&#8217;,&#8221; said Getman. &#8220;On a summer day we can seat probably 50 people in the yard. There&#8217;s always lots of dogs and kiddos enjoying the huge backyard, too. It&#8217;s a special location and we recognize how lucky we are to run our business here.&#8221;<\/p>\n<div id=\"attachment_191802\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/watershed-coffee-roasters-bend-inside\/\" rel=\"attachment wp-att-191802\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191802\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside.jpg\" alt=\"Watershed Coffee Roasters Bend inside\" width=\"1240\" height=\"930\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside-300x225.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside-620x465.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside-150x113.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-inside-768x576.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Courtesy photo.&nbsp;<\/p><\/div>\n<p>The location also has a relatively rich history in specialty coffee terms, as the shop opened when Looney Bean founders Brent and Bonnie Kennedy moved from California to Bend in 2005.<\/p>\n<p>Sarah Jordan and Cory Getman bought the cafe from the Kennedys in 2013 as the family sold off all its retail operations to launch <a href=\"https:\/\/www.bendroasting.com\/\" target=\"_blank\" rel=\"noopener\">Bend Roasting Co.<\/a>, which then supplied the cafe&#8217;s roasted coffees.<\/p>\n<p>&#8220;We&#8217;ve made a lot of changes to the business structure over the years, and we always hoped to bring the roasting in-house someday,&#8221; Getman told DCN. &#8220;When we finally started planning for that reality, we decided it was the perfect time to also rebrand to a new name and vision that suits us a little more.&#8221;<\/p>\n<div id=\"attachment_191803\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/watershed-coffee-roasters-bend-merch\/\" rel=\"attachment wp-att-191803\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191803\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch.jpg\" alt=\"Watershed Coffee Roasters Bend merch\" width=\"1240\" height=\"930\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch-300x225.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch-620x465.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch-150x113.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-merch-768x576.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Courtesy photo.<\/p><\/div>\n<p>As a fledgling roastery, Watershed remains in cahoots with Bend Roasting for cost-effective access to small quantities of high-quality green coffee and warehouse space.<\/p>\n<p>&#8220;We don&#8217;t have a lot of room here in our micro-roastery, so we quickly realized that we would need to find a larger storage space to store green beans,&#8221; said Getman. &#8220;We ended up chatting with Kelly [Lightcap, Bend Roasting Company owner and head roaster], because we already had such a great relationship with her and her company.&#8221;<\/p>\n<p>A new coat of paint will eventually take the interior further into its new identity as Watershed. More immediately will come an online store for roasted coffee sales, with 1% of the proceeds going to watershed conservation.<\/p>\n<div id=\"attachment_191805\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/w4\/\" rel=\"attachment wp-att-191805\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-191805\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4.jpg\" alt=\"w4\" width=\"1240\" height=\"1450\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4-257x300.jpg 257w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4-530x620.jpg 530w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4-128x150.jpg 128w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/w4-768x898.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Photo by Ashai Photography, courtesy of Watershed Coffee Roasters.<\/p><\/div>\n<p>&#8220;This is just one small way for us to give back to nonprofits that work to protect the open spaces and water sources that we all rely on,&#8221; said Getman. &#8220;So getting those online sales going should be a great thing for us as a roasting business, as well as providing a little help for our wild spaces.&#8221;<\/p>\n<p><em>Watershed Coffee Roasters is located at <a href=\"https:\/\/www.google.com\/maps\/place\/Watershed+Coffee+Roasters+(formerly+Looney+Bean+Bend)\/@44.0599373,-121.3142642,17z\/data=!3m1!4b1!4m6!3m5!1s0x54b8c89d1dccb4a9:0xeb54944a18238928!8m2!3d44.0599373!4d-121.3142642!16s%2Fg%2F12qg78y44?entry=ttu&amp;g_ep=EgoyMDI1MTAxMi4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\" rel=\"noopener\">961 NW Brooks St. in Bend<\/a>.<\/em><\/p>\n<hr>\n<p><i>Comments? Questions? News to share?<\/i>&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/contact\/\"><i>Contact DCN\u2019s editors here<\/i><\/a><i>. For all the latest coffee industry news,<\/i>&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/e-news-subscribe\/\"><i>subscribe to the DCN newsletter<\/i><\/a><i>.<\/i><\/p>\n<div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><div class=\"crp-list\"><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2024\/12\/30\/electric-roasting-equipment-surged-in-2024\/\" target=\"_blank\">Electric Roasting Equipment Surged in 2024<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/14\/finding-coffee-in-chaos-strategies-for-roasters-as-us-tariffs-sink-in\/\" target=\"_blank\">Finding Coffee in Chaos: Strategies for Roasters as US Tariffs Sink In<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/scenes-from-the-inaugural-portland-coffee-festival\/\" target=\"_blank\">Scenes from the Inaugural Portland Coffee Festival<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; With an in-house roasting operation just as fresh as its new brand, Bend, Oregon-based Watershed Coffee Roasters is finding its flow. Previously known as the Bend location of Looney&#8230;<\/p>\n","protected":false},"author":88,"featured_media":191800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320894,58320902,58320889,58320891,58320903,58320896,58320911,58320893,58320124,9038],"tags":[58330647,58349052,58346192,58341458,58349053,58349055,58349051,58320105,58349054,58349050],"class_list":["post-191644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations","category-craftoperations","category-cafesretail","category-roasteries-marketing-2","category-small-roasteries","category-northwest","category-northwest-by-region-coffee-roasting","category-openings-cafe","category-cafe","category-coffee-roasting","tag-bend","tag-bend-roasting-co","tag-bonnie-kennedy","tag-brent-kennedy","tag-cory-getman","tag-kelly-lightcap","tag-looney-bean-coffee","tag-oregon","tag-sarah-jordan","tag-watershed-coffee-roasters"],"acf":[],"yoast_head":"<!-- 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flow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailycoffeenews.com\/2025\/10\/22\/with-a-new-name-watershed-coffee-roasters-reaches-bend\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Coffee News by Roast Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DailyCoffeeNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T19:46:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T20:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/10\/Watershed-Coffee-Roasters-Bend-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Howard Bryman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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