{"id":190499,"date":"2025-10-06T12:24:49","date_gmt":"2025-10-06T17:24:49","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=190499"},"modified":"2025-10-06T12:24:49","modified_gmt":"2025-10-06T17:24:49","slug":"design-details-collectable-cards-with-blueprint-coffee","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/","title":{"rendered":"Design Details: Collectable Cards with Blueprint Coffee"},"content":{"rendered":"<p data-start=\"213\" data-end=\"753\">Welcome to&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/tag\/design-details\/\" target=\"_blank\" rel=\"noopener\">Design Details<\/a>, an ongoing editorial feature in Daily Coffee News focused on individual examples of coffee shop architecture, interior design, packaging design or branding. If you are a coffee shop owner, designer or architect and would like to submit your project for consideration,&nbsp;<a href=\"https:\/\/airtable.com\/appi8WpifuqUmtLq1\/pagSJ64KqNufThgtS\/form\" target=\"_blank\" rel=\"noopener\">reach our editors here<\/a>.<\/p>\n<div id=\"attachment_190502\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/blueprint-coffee-bags-3\/\" rel=\"attachment wp-att-190502\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-190502\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3.jpg\" alt=\"Blueprint Coffee Bags 3\" width=\"1240\" height=\"992\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3-300x240.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3-620x496.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3-150x120.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-3-768x614.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">The new Blueprint Coffee bags. All images by Roy Brady, courtesy of Blueprint Coffee. <span style=\"font-size: 16px;\">&nbsp;<\/span><\/p><\/div>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" onload=\"new BeyondWords.Player({ target: this, projectId: 50015, contentId: '5650a27a-d7f1-4c7e-9302-59bc847fd8b7' })\">\n<\/script>&nbsp;<\/p>\n<p data-start=\"213\" data-end=\"753\">St. Louis, Missouri-based specialty roaster <a href=\"https:\/\/blueprintcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Blueprint Coffee<\/a> has rolled out a bold packaging refresh that includes a label that essentially becomes a collectable, tactile field guide for users.<\/p>\n<p data-start=\"213\" data-end=\"753\">The new whole-bean bags \u2014 sold in 10-ounce, 2-pound and 5-pound sizes \u2014 keep the brand\u2019s unmistakable saturated blue and offer a fresh iteration of the brand&#8217;s isometric cube logo.&nbsp;<\/p>\n<p data-start=\"213\" data-end=\"753\">Yet peeking out of a blue pocket on the front of the package is a card that functions as the label. When inserted, the card shows a color-differentiated coffee name and origin point. When pulled out, the card reveals much more information, such as details about the producers, elevation, coffee cultivar, processing method and tasting notes from the Blueprint team.<\/p>\n<p data-start=\"213\" data-end=\"753\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/blueprint-coffee-bags-5\/\" rel=\"attachment wp-att-190504\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190504\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5.jpg\" alt=\"Blueprint Coffee Bags 5\" width=\"1240\" height=\"1550\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5-240x300.jpg 240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5-496x620.jpg 496w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5-120x150.jpg 120w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5-768x960.jpg 768w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-5-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p data-start=\"213\" data-end=\"753\">There&#8217;s also a space for home customers to record notes such as grind settings, brew methods and recipes.&nbsp;<\/p>\n<p data-start=\"213\" data-end=\"753\">\u201cPulling out the card for a closer look becomes a delightfully tactile experience,\u201d Blueprint graphic designer Mary Grayson Batts said in an announcement shared with DCN. \u201cYou can feel the quality of the packaging in your hand, and know that it matches the quality of the coffee inside.\u201d<\/p>\n<p data-start=\"213\" data-end=\"753\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/blueprint-coffee-bags-2\/\" rel=\"attachment wp-att-190501\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190501\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2.jpg\" alt=\"Blueprint Coffee Bags 2\" width=\"1240\" height=\"1550\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2-240x300.jpg 240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2-496x620.jpg 496w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2-120x150.jpg 120w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2-768x960.jpg 768w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-2-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p data-start=\"213\" data-end=\"753\">The design rolled out this week across Blueprint&#8217;s three company-owned coffee bars in the St. Louis area, at retailers such as grocery stores, and direct through Blueprint&#8217;s website. It marks the first time that Blueprint has offered 2-pound bags direct to consumers. The company said it wanted to cater to people seeking extra value and reduced packaging.&nbsp;<\/p>\n<p data-start=\"213\" data-end=\"753\">\u201cWith this redesign, we challenged ourselves to incorporate more information about the coffees into our packaging, while simultaneously achieving a cleaner, more inviting aesthetic that\u2019s still true to our brand,\u201d Blueprint Coffee Wholesale Director and Co-Owner Nora Brady said.<\/p>\n<p data-start=\"213\" data-end=\"753\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/blueprint-coffee-bags-4\/\" rel=\"attachment wp-att-190503\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190503\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4.jpg\" alt=\"Blueprint Coffee Bags 4\" width=\"1240\" height=\"1550\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4-240x300.jpg 240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4-496x620.jpg 496w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4-120x150.jpg 120w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4-768x960.jpg 768w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-Bags-4-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p data-start=\"213\" data-end=\"753\">The launch follows more than two years of development and prototyping, according to the company, including refining the pocket construction, the card stock feel and the information hierarchy so the piece reads clearly on a commercial shelf and on a home kitchen counter.&nbsp;<\/p>\n<p data-start=\"2023\" data-end=\"2457\">\u201cIn our 12 years of business, this is the biggest visual change we\u2019ve ever made,\u201d Blueprint co-owner and roastery director Mike Marquard said.<\/p>\n<p data-start=\"2023\" data-end=\"2457\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/10\/06\/design-details-collectable-cards-with-blueprint-coffee\/blueprint-coffee-bags\/\" rel=\"attachment wp-att-190505\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190505\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags.jpg\" alt=\"Blueprint Coffee bags\" width=\"1240\" height=\"697\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags-300x169.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags-620x349.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags-150x84.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/08\/Blueprint-Coffee-bags-768x432.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<hr>\n<p data-start=\"2023\" data-end=\"2457\"><i>Comments? Questions? News to share?<\/i>&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/contact\/\"><i>Contact DCN\u2019s editors here<\/i><\/a><i>. For all the latest coffee industry news,<\/i>&nbsp;<a href=\"https:\/\/dailycoffeenews.com\/e-news-subscribe\/\"><i>subscribe to the DCN newsletter<\/i><\/a><i>.&nbsp;<\/i><\/p>\n<p data-start=\"2023\" data-end=\"2457\"><div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><div class=\"crp-list\"><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/25\/design-details-drinking-espresso-with-venetian-lagoon-water\/\" target=\"_blank\">Design Details: Drinking Espresso with Venetian Lagoon Water<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/07\/21\/design-details-warmth-of-wood-at-space-timefill-cafe-in-south-korea\/\" target=\"_blank\">Design Details: Warmth of Wood at Space Timefill Cafe in South Korea<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/08\/25\/dillanos-coffee-roasters-officially-revives-batdorf-bronson-brand\/\" target=\"_blank\">Dillanos Coffee Roasters Officially Revives Batdorf & Bronson Brand<\/a><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to&nbsp;Design Details, an ongoing editorial feature in Daily Coffee News focused on individual examples of coffee shop architecture, interior design, packaging design or branding. If you are a coffee&#8230;<\/p>\n","protected":false},"author":103,"featured_media":190505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320894,58320881,58320902,58320889,58320891,58320903,58320898,58320910,58320124,9038,58320899,58320909],"tags":[58321726,58320234,58324002,58321765,58348759,58344444,58322715,58321191,58320488],"class_list":["post-190499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations","category-columns","category-craftoperations","category-cafesretail","category-roasteries-marketing-2","category-small-roasteries","category-midwest","category-midwest-by-region-coffee-roasting","category-cafe","category-coffee-roasting","category-southsouthwest","category-southsouthwest-by-region-coffee-roasting","tag-blueprint-coffee","tag-branding","tag-design-details","tag-graphic-design","tag-mary-grayson-batts","tag-mike-marquard","tag-nora-brady","tag-packaging-2","tag-st-louis"],"acf":[],"yoast_head":"<!-- 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