{"id":189242,"date":"2025-07-01T08:15:14","date_gmt":"2025-07-01T13:15:14","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=189242"},"modified":"2025-07-01T09:42:40","modified_gmt":"2025-07-01T14:42:40","slug":"seattle-cold-brew-brand-fights-nestle-trademark-petition","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/07\/01\/seattle-cold-brew-brand-fights-nestle-trademark-petition\/","title":{"rendered":"Seattle Cold Brew Brand Fights Nestl\u00e9 Trademark Petition"},"content":{"rendered":"<p><a href=\"https:\/\/dailycoffeenews.com\/2025\/07\/01\/seattle-cold-brew-brand-fights-nestle-trademark-petition\/seattle-2\/\" rel=\"attachment wp-att-189243\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189243\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle.jpg\" alt=\"Seattle\" width=\"1240\" height=\"827\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle-300x200.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle-620x414.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle-150x100.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Seattle-768x512.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" onload=\"new BeyondWords.Player({ target: this, projectId: 50015, contentId: '4a18de98-8ef6-47d0-a559-1cc6152dfd8b', playerStyle: 'standard' })\">\n<\/script><\/p>\n<p>The owners of a Seattle-based cold brew brand called <a href=\"https:\/\/www.seattlestrongcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Seattle Strong<\/a> are fighting back in a trademark dispute with Swiss multinational food giant Nestl\u00e9, owner of the Seattle&#8217;s Best Coffee brand.<\/p>\n<p>Nestl\u00e9, which <a href=\"https:\/\/dailycoffeenews.com\/2022\/10\/19\/starbucks-is-selling-seattles-best-coffee-to-nestle\/\" target=\"_blank\" rel=\"noopener\">acquired Seattle&#8217;s Best Coffee from Starbucks in 2022<\/a> for an undisclosed amount, filed a petition with the United States Patent and Trademark Office in April asking for Seattle Strong&#8217;s trademark to be canceled.<\/p>\n<p>Seattle Strong, a ready-to-drink cold brew maker that grew out of a University of Washington business school project in 2017, <a href=\"https:\/\/www.seattlestrongcoffee.com\/nestle\/\" target=\"_blank\" rel=\"noopener\">announced last week<\/a> that it was fighting the petition, while launching a <a href=\"https:\/\/www.gofundme.com\/f\/help-support-seattle-strong-vs-nestle\" target=\"_blank\" rel=\"noopener\">Gofundme campaign<\/a> for legal costs.<\/p>\n<p><span data-contrast=\"auto\">\u201cWhen a monolithic corporation like Nestl\u00e9 tries to take away our right to call ourselves \u2018Seattle Strong,\u2019 we have no choice but to stand up,&#8221; Seattle Strong Founder Evan Oeflein said in a press release. &#8220;The only overlap between Seattle\u2019s Best and Seattle Strong is the word Seattle. We built this company from the ground up in the city we love, and we won\u2019t back down.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p>In its <a href=\"https:\/\/ttabvue.uspto.gov\/ttabvue\/v?pno=92087959&amp;pty=CAN&amp;eno=1\" target=\"_blank\" rel=\"noopener\">petition<\/a>, Nestl\u00e9 said that the trademarks of the two brands are similar, while the goods covered under the marks are &#8220;identical,&#8221; which means &#8220;consumers will likely be confused, mistaken, or deceived as to the source of the parties\u2019 respective goods.&#8221;<\/p>\n<p>The Seattle&#8217;s Best Coffee brand can be traced back to a single coffee shop on Whidbey Island, northwest of Seattle under the name Wet Whisker, founded by Jim Stewart. The Stewart family later rebranded under the Seattle&#8217;s Best moniker following a tasting competition that took place in either 1989 or 1990, according to <a href=\"https:\/\/www.southwhidbeyrecord.com\/business\/wet-whisker-boosts-history\/\" target=\"_blank\" rel=\"noopener\">local news records<\/a>.<\/p>\n<p>The Seattle&#8217;s Best brand was acquired by a group of Italian investors in the mid 1990s and later <a href=\"https:\/\/archive.seattletimes.com\/archive\/19980127\/2731015\/afc-wont-make-big-changes-at-seattles-best----coffee-company-to-expand-with-capital-from-new-owner\" target=\"_blank\" rel=\"noopener\">sold to franchise expert AFC Enterprises<\/a>. Starbucks acquired the coffee company in 2003.<\/p>\n<p>The petition from Nestl\u00e9 comes less than a month after Seattle Strong unveiled a new logo and branding on its canned products.&nbsp;The U.S. Patent and Trademark Office set a discovery and trial schedule for the case last week.<\/p>\n<p><span data-contrast=\"auto\">\u201cThis fight isn\u2019t just ours, it\u2019s for every small business that\u2019s ever been told to get out of the way. It\u2019s about who gets to claim ownership of the name of our city,\u201d Oeflein said in the press release. \u201cWe don\u2019t believe any company, especially one based over 5,000 miles away in Switzerland, should be able to tell Seattleites they can\u2019t use the name \u2018Seattle.\u2019 We may be small, but we\u2019re backed by a community that believes in standing strong.\u201d<\/span><\/p>\n<hr>\n<p><i>Comments? Questions? News to share?<\/i><a href=\"https:\/\/dailycoffeenews.com\/contact\/\">&nbsp;<i>Contact DCN\u2019s editors here<\/i><\/a><i>. For all the latest coffee industry news,<\/i><a href=\"https:\/\/dailycoffeenews.com\/e-news-subscribe\/\">&nbsp;<i>subscribe to the DCN newsletter<\/i><\/a><i>.<\/i><\/p>\n<div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><div class=\"crp-list\"><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/05\/28\/federal-judge-dismisses-alt-milk-up-charge-suit-against-peets\/\" target=\"_blank\">Federal Judge Dismisses Alt Milk Up-Charge Suit Against Peet's<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/12\/keurig-agrees-to-950k-settlement-over-alleged-coffee-maker-defect\/\" target=\"_blank\">Keurig Agrees to $950K Settlement Over Alleged Coffee Maker Defect<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a 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Coffee&#8230;<\/p>\n","protected":false},"author":1,"featured_media":189243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320883,58320902,35627,58325215,58320891,58320903,58320911,1589,9038,58320887],"tags":[58320234,58321169,58348480,58321822,58320450,58320154,58348479,58320635,58348478,58320506],"class_list":["post-189242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporations-company-news","category-craftoperations","category-company-news","category-corporate","category-roasteries-marketing-2","category-small-roasteries","category-northwest-by-region-coffee-roasting","category-products","category-coffee-roasting","category-united-states","tag-branding","tag-cold-brew","tag-evan-oeflein","tag-legal-issues","tag-nestle","tag-seattle","tag-seattle-strong","tag-trademarks","tag-united-states-patent-and-trademark-office","tag-washington"],"acf":[],"yoast_head":"<!-- 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