{"id":189182,"date":"2025-06-27T08:42:47","date_gmt":"2025-06-27T13:42:47","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=189182"},"modified":"2025-06-27T08:42:48","modified_gmt":"2025-06-27T13:42:48","slug":"with-bioplastics-background-mad-coffee-joins-the-premium-instant-field","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/06\/27\/with-bioplastics-background-mad-coffee-joins-the-premium-instant-field\/","title":{"rendered":"With Bioplastics Background, Mad Coffee Joins the &#8216;Premium Instant&#8217; Field"},"content":{"rendered":"<div id=\"attachment_189196\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/27\/with-bioplastics-background-mad-coffee-joins-the-premium-instant-field\/mad-coffee_madcup-line\/\" rel=\"attachment wp-att-189196\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-189196\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line.jpg\" alt=\"Mad Coffee_MadCup Line\" width=\"1240\" height=\"827\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line-300x200.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line-620x414.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line-150x100.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_MadCup-Line-768x512.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><p class=\"wp-caption-text\">Mad Coffee pods contain dehydrated coffee powder for making 7- to 10-ounce drinks instantly. All images courtesy of Mad Coffee.<\/p><\/div>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" onload=\"new BeyondWords.Player({ target: this, projectId: 50015, contentId: '68f8b4eb-8d75-4012-b0aa-5b9bd0964a54', playerStyle: 'standard' })\">\n<\/script><\/p>\n<p>A new instant coffee brand called <a href=\"https:\/\/drinkmadcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Mad Coffee<\/a> formally arrived on June 25, with a solution for 3-second hot or cold coffee drinks and commercially compostable packaging.<\/p>\n<p>The brand comes courtesy of Toronto, Ontario-based company <a href=\"https:\/\/www.genecis.co\/\" target=\"_blank\" rel=\"noopener\">Genecis Bioindustries<\/a>, which specializes in the creation of biodegradable plastics and has been backed by some big-name investors such as Amazon Climate Pledge Fund, Khosla Ventures and Y Combinator.<\/p>\n<p>The new Mad Coffee brand offers what it calls &#8220;MadCups,&#8221; which are single-serve, single-use biodegradable plastic cups filled with enough powder to produce 7- to 10-ounce drinks instantly when mixed with water or milk.<\/p>\n<p><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/27\/with-bioplastics-background-mad-coffee-joins-the-premium-instant-field\/mad-coffee_retail-packs\/\" rel=\"attachment wp-att-189197\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189197\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs.jpg\" alt=\"Mad Coffee_Retail Packs\" width=\"1240\" height=\"1859\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs-200x300.jpg 200w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs-414x620.jpg 414w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs-100x150.jpg 100w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs-768x1151.jpg 768w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Retail-Packs-1025x1536.jpg 1025w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p>The cups are designed to break down in commercial composting facilities. A thin peel-back aluminum layer is not likely recyclable, <a href=\"https:\/\/dailycoffeenews.com\/2025\/01\/31\/making-coffee-pods-recyclable-is-one-thing-getting-them-recycled-is-another\/\" target=\"_blank\" rel=\"noopener\">depending on the municipality<\/a>.<\/p>\n<p>Mad Coffee adds to the consistently growing field of <a href=\"https:\/\/www.eater.com\/coffee-tea\/24265732\/best-instant-coffees-tested-review-decaf-regular-cometeer-swift\" target=\"_blank\" rel=\"noopener\">&#8220;craft instant&#8221; or &#8220;specialty instant&#8221; coffee<\/a>, phrases that would have seemed oxymoronic a decade ago. Other major North American players in the category include Pennsylvania-based <a href=\"https:\/\/www.swiftcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Swift Coffee<\/a> (formerly Swift Cup), which produces private label instant coffee products for scores of U.S. specialty coffee roasters, as well as <a href=\"https:\/\/cometeer.com\/pages\/hp-discovery-box\" target=\"_blank\" rel=\"noopener\">Cometeer<\/a>, which sells boxes of frozen concentrated coffee pucks through partnerships with dozens of specialty roasters.<\/p>\n<p>The Mad Coffee production and product format take a slightly different approach, offering what the company calls LyoExtract technology. The company says the process involves controlled-temperature &#8220;slow brewing&#8221; followed by flash chilling within 60 seconds of the finished brew. From there, the coffee mass is dried in a vacuum environment for 24 hours, resulting in what the company describes as &#8220;pure, snow-like crystals&#8221; that rapidly dissolve at the hands of consumers in coffee or milk, hot or cold.<\/p>\n<p>&#8220;Every pod delivers a perfectly portioned, barista-level experience with zero guesswork,&#8221; Mad Coffee Founder and CEO Luna Yu told Daily Coffee News. &#8220;This format also dramatically reduces food waste and allows for on-the-go consumption. That said, we\u2019re exploring larger formats and bulk refill options as part of our long-term roadmap to serve broader use cases while staying true to our mission.&#8221;<\/p>\n<p><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/27\/with-bioplastics-background-mad-coffee-joins-the-premium-instant-field\/mad-coffee_stirred-coffee\/\" rel=\"attachment wp-att-189198\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189198\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee.jpg\" alt=\"Mad Coffee_Stirred Coffee\" width=\"1240\" height=\"827\" srcset=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee.jpg 1240w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee-300x200.jpg 300w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee-620x414.jpg 620w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee-150x100.jpg 150w, https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2025\/06\/Mad-Coffee_Stirred-Coffee-768x512.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p>The company collaborated with 2017 Swiss Barista Champion and longtime coffee professional Andr\u00e9 Eiermann in developing the product.<\/p>\n<p>Though not providing names, the company said it is sourcing coffees directly from smallholder farmer cooperatives in Colombia, Ethiopia and Yunnan, China. Coffees are roasted in Yunnan.<\/p>\n<p>&#8220;Our full-time quality team is based on-site to oversee roasting profiles, freshness and traceability,&#8221; Yu said. &#8220;This close partnership with coffee collectives, roasters and local Q Graders ensures that every batch meets our high standards for flavor and sustainability.&#8221;<\/p>\n<p>The company is currently <a href=\"https:\/\/drinkmadcoffee.com\/collections\/all-collection\" target=\"_blank\" rel=\"noopener\">selling 12-packs<\/a> of its proprietary coffee pods directly to consumers online, while its &#8220;Classic Cold Brew&#8221; and &#8220;Americano Iced Coffee&#8221; formulations will soon be sold in 8-packs for $14.99 at more than 400 grocery stores operated by <a href=\"https:\/\/www.sprouts.com\/\" target=\"_blank\" rel=\"noopener\">Sprouts Farmers Market<\/a>.<\/p>\n<hr>\n<p><i>Comments? Questions? News to share?<\/i><a href=\"https:\/\/dailycoffeenews.com\/contact\/\">&nbsp;<i>Contact DCN\u2019s editors here<\/i><\/a><i>. For all the latest coffee industry news,<\/i><a href=\"https:\/\/dailycoffeenews.com\/e-news-subscribe\/\">&nbsp;<i>subscribe to the DCN newsletter<\/i><\/a><i>.<\/i><\/p>\n<div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><div class=\"crp-list\"><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/26\/belgiums-koppie-joins-the-growing-coffee-substitute-crowd\/\" target=\"_blank\">Belgium's Koppie Joins the Growing Coffee Substitute Crowd<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/24\/study-finds-link-between-instant-coffee-and-eye-disease-risk\/\" target=\"_blank\">Study Finds Link Between Instant Coffee and Eye Disease Risk<\/a><\/div><\/div><div class=\"crp-list-item crp-list-item-image-none\"><div class=\"crp-list-item-title\"><a href=\"https:\/\/dailycoffeenews.com\/2025\/06\/17\/u-s-specialty-coffee-consumption-reaches-new-high-beats-traditional-coffee\/\" target=\"_blank\">U.S. Specialty Coffee Consumption Reaches New High, Beats Traditional Coffee<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new instant coffee brand called Mad Coffee formally arrived on June 25, with a solution for 3-second hot or cold coffee drinks and commercially compostable packaging. The brand comes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":189196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320908,58320902,35627,58320904,58325215,1589,9038,58320887],"tags":[58348450,58332871,58331237,58339156,58327522,58329387,58348454,58320303,58332380,58348453,58348451,58348452,58321191,58328843,58342182,58334079,58337529,58348012],"class_list":["post-189182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canada-by-region-coffee-roasting","category-craftoperations","category-company-news","category-large-roasteries","category-corporate","category-products","category-coffee-roasting","category-united-states","tag-amazon-climate-pledge-fund","tag-andre-eiermann","tag-biodegradable","tag-compostable","tag-flash-chilling","tag-freezing","tag-genecis-bioindustries","tag-instant-coffee","tag-khosla-ventures","tag-luna-yu","tag-mad-coffee","tag-madcups","tag-packaging-2","tag-plastic","tag-specialty-instant","tag-sprouts-farmers-market","tag-swift-cup","tag-y-combinator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Bioplastics Background, Mad Coffee Joins the &#039;Premium Instant&#039; 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