{"id":188072,"date":"2025-05-14T08:19:16","date_gmt":"2025-05-14T13:19:16","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=188072"},"modified":"2025-05-15T08:33:20","modified_gmt":"2025-05-15T13:33:20","slug":"tariffs-may-come-and-go-but-the-canadiano-seems-here-to-stay","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2025\/05\/14\/tariffs-may-come-and-go-but-the-canadiano-seems-here-to-stay\/","title":{"rendered":"Tariffs May Come and Go but the Canadiano Seems Here to Stay"},"content":{"rendered":"

\"Canadiano<\/a><\/p>\n

On Feb. 5, Invermere, British Columbia-based cafe and roastery Kicking Horse Coffee<\/a> posted a call to action<\/a>, urging Canadian coffee shops to rename the Americano as the Canadiano.<\/p>\n

\u201cFor 16 years, our Kicking Horse Caf\u00e9 has been quietly calling Americanos ‘Canadianos,’ the company wrote on Instagram. “Today, we\u2019re officially making it a thing and asking coffee shops across the country to make the switch. Join us. Call them Canadianos. #ItsCanadianoNow\u201d<\/p>\n

Arising as a kind of characteristically Canadian polite form of protest against a 25% tariff imposition<\/a> from United States President Donald Trump, the Canadiano movement was born. DCN recently reached out to four Canadian coffee purveyors who, at least temporarily, made the switch from Americano to Canadiano.<\/p>\n

While trade tensions between the two nations remain<\/a> \u2014 as does Trump’s bizarre threat to somehow adopt Canada as a U.S. state \u2014 most Canadians still view the movement as a kind of lighthearted act of patriotism. Yet the drink name has also led to increased sales, customer loyalty and some questions as to how far cafes are willing to venture into political territory.<\/p>\n

(It’s worth noting that Kicking Horse Coffee and at least one other early adopter of the Canadiano name declined to be interviewed for this story.)<\/p>\n

\u201cWe made the switch as a fun, light-hearted way to embrace and celebrate our Canadian identity,\u201d Ashley Murdoch, the owner of Caf\u00e9 CoCo & Bean<\/a> in Beaconsfield, Quebec, told DCN. \u201cThe ‘Canadiano’ still offers the same smooth, bold coffee experience as an Americano, but with a little local flair. It\u2019s also sparked some great conversations and smiles \u2014 exactly the kind of vibe we love at our cafe.\u201d<\/p>\n

\"Canadio<\/a>

“Custom-made ‘Canadiano 2.0 eh!’ T-shirts sold at Mugz 2.0 Coffee House. Photo courtesy of Boni Sharpe.”<\/p><\/div>\n

Boni Sharpe, the owner of Mugz 2.0 Coffee House<\/a> in Port McNeill, B.C., said the shop replaced the Americano name “without animosity,” while offering 25% discounts on Canadiano drinks. The shop even made a shirt that read, \u201cCanadiano 2.0 eh! Similar to an Americano\u2026 Just 25% stronger with a sweet aftertaste.\u201d<\/p>\n

While tariffs remain a bitter pill for all consumers to swallow, it seems the Canadianos have been going down smooth.<\/p>\n

Todd Simpson, the owner of the Laurier location of Morning Owl<\/a> in Ottawa, Ontario, said sales of Canadianos doubled those of Americanos over a previous period.<\/p>\n

Caf\u00e9 CoCo & Bean’s Murdoch said there was a bit of a sales boost following the name change, although time will tell whether it’s sustained. \u201cPeople are curious to try the Canadiano and it\u2019s become a bit of a novelty,” Murdoch said. “Regulars have embraced it, and new customers are intrigued. It\u2019s been a small but positive shift.\u201d<\/p>\n

The shop owners were unanimous in saying that the switch to Canadiano has been viewed positively by their customers \u2014 not as a reflection of anti-American sentiment, but more as a point of Canadian patriotism.<\/p>\n

\u201cEverybody loves it,\u201d the family behind Luna Crepes & Cafe<\/a> in Ottawa told DCN in a statement. \u201cEverybody wants to show their [Canadian] belonging and identity.\u201d<\/p>\n

Mugz’s 2.0’s Sharpe has found that most customers have been \u201cfinding it light\u201d and \u201cusually chuckle about it afterwards.\u201d<\/p>\n

Sharpe also stressed that the movement is not rooted in exclusivity, particularly toward Americans. \u201cYou\u2019ll always be welcome,” said Sharpe, “no matter what state you\u2019re from.”<\/p>\n

\"Canadiano\"<\/a>

New menu at Morning Owl’s Laurier location showing Canadiano deliberately written over Americano. Photo by Daria Toptygina.<\/p><\/div>\n

Not so lighthearted are the potential impacts of a legitimate trade war with the U.S. on Canadian coffee businesses.<\/p>\n

As of mid April, Morning Owl’s Simpson said there were concerns about consumer spending, and how that might trickle down to coffee shops.<\/p>\n

\u201c[I\u2019m] not certain how it will impact yet,\u201d Simpson said. \u201cI think everyone is watching what they spend right now for fear of what\u2019s happening. Ottawa\u2019s always sort of been buffered from everything happening in the rest of Canada because of our strong government, but with threats to government spending overall, sales and average sale per customer have dropped incrementally, though foot traffic is pretty much the same.\u201d<\/p>\n

Murdoch suggested 25% tariffs could certainly hurt small businesses, particularly those who are forced to rely on foreign-traded goods.<\/p>\n

\u201cWe always keep an eye on trade relations, especially when it comes to the import cost of coffee beans and other supplies,\u201d Murdoch said. \u201cWhile we try to source locally and support Canadian suppliers whenever possible, fluctuations in trade or tariffs could eventually affect our prices. So yes, it\u2019s a concern \u2014 but one we\u2019re staying proactive about.\u201d<\/p>\n

\n

Comments? Questions? News to share?<\/i> Contact DCN\u2019s editors here<\/i><\/a>. For all the latest coffee industry news,<\/i> subscribe to the DCN newsletter<\/i><\/a>.<\/i><\/p>\n

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Here Are the New US Tariffs on Major Coffee Producing and Exporting Countries<\/a><\/div><\/div>
Hutsul Coffee Factory Carries Ukrainian Quality to London, Ontario<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

On Feb. 5, Invermere, British Columbia-based cafe and roastery Kicking Horse Coffee posted a call to action, urging Canadian coffee shops to rename the Americano as the Canadiano. \u201cFor 16…<\/p>\n","protected":false},"author":294,"featured_media":188083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320894,58320168,58320881,58320889,58320124],"tags":[58321407,58348233,58348229,58348232,58325925,58348234,58348228,58329344,58348226,58348227,58348230,58322263,58321331,58348231,58323827,58327888,58320274],"class_list":["post-188072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations","category-canada","category-columns","category-cafesretail","category-cafe","tag-americano","tag-ashley-murdoch","tag-beaconsfield","tag-boni-sharpe","tag-british-columbia","tag-cafe-coco-and-bean","tag-canadiano","tag-kicking-horse-coffee","tag-luna-crepes-and-cafe","tag-morning-owl","tag-mugz-2-0-coffee-house","tag-ontario","tag-ottawa","tag-port-mcneill","tag-quebec","tag-todd-simpson","tag-toronto"],"acf":[],"yoast_head":"\nTariffs 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