Brazil’s Expocacer to Host First Auction Through Blockchain-Based Coffee Chain

Expocacer warehouse. November 2025 press release photo.

Large Brazilian coffee cooperative Expocacer is preparing to host the first online auction on its new Coffee Chain trading platform, offering traceable specialty lots to roasters and importers.

Set for Dec. 11-12, the online-only Essências by Expocacer auction features lots from the cooperative’s Essências program, which supports small- and medium-sized members in producing higher-value specialty coffees.

The event is marketed to roasters and importers worldwide, with registration open to any company or individual in the coffee sector.

While detailed lot lists and starting prices have not yet been released, Coffee Chain materials suggest the auction will focus on high-scoring microlots from the Cerrado Mineiro region, with farm-level traceability and documentation.

The auction represents a major step in the rollout of Coffee Chain, the digital trading platform led by Expocacer and Brazilian tech firm AIDDA, which specializes in blockchain-based solutions for the agricultural sector.

Coffee chain screenshot, courtesy of Expocacer.

The cooperative says the tailored system tracks production, inventory and sales data — logging each event on the blockchain — along with certificates and designation-of-origin verifications. The platform also offers tools for contract negotiations and management, according to Expocacer.

The platform was introduced at the 2025 Specialty Coffee Expo in Houston as an e-commerce solution for direct and transparent trade. It is supported by logistics hubs in the United States and UK, and the cooperative says it currently serves more than 40 export destinations.

“The relevance and high competitiveness of the U.S. market encouraged us to further evolve the development of the Coffee Chain platform,” Expocacer Specialty Coffee Manager Sandra Moraes said in an announcement shared with Daily Coffee News. “The platform has shown consistent growth in its user base and sales volume, consolidating itself as a relevant solution for clients.”

The auction follows a year of growth for the cooperative, which said in November that it expects to close 2025 with about $545 million in revenue, roughly 58% more than in 2024. More than half of sales now go to foreign markets.

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