Dallas-based coffee and matcha chain La La Land has secured an investment from New York firm Stripes to propel expansion beyond Texas and California.
The 24-location coffee chain — whose brand messaging, menu and cohesive interior design have proved popular with social influencers — said the investment is aimed squarely at nationwide expansion and to “elevate product innovation and service for its guests.”
The terms of the investment were not disclosed. It follows a $20 million private investment in the company made in 2023.
Stripes, which has backed consumer brands such as Erewhon, Vuori and Swiss running brand On, described La La Land as a “category-defining” modern cafe concept built on strong loyalty.
La La Land Founder and CEO Francois Reihani opened the first shop, La La Land Kind Cafe, in Dallas’s Lower Greenville neighborhood in 2019. Since then, the chain has offered paid internships, job training and broader support for young people aging out of foster care. That programming is now supported by sibling nonprofit the La La Land Foundation.
In addition to its social messaging, the brand leans into a “dream-world” aesthetic with bright white interiors, saturated yellow accents and photo-ready drinks that are often iced and cream-topped. The chain also offers avocado toast and fruit toast.
Beyond the Dallas-Fort Worth area, the chain has shops in Houston, greater Los Angeles and Nashville. Recent openings include a high-profile store on Austin’s South Congress Avenue, while the brand’s first San Antonio shop, at The Shops at La Cantera, is nearing completion.
“We wanted to create a brand that people would connect with, and where our guests felt genuine happiness,” Reihani said in a company announcement of the Stripes investment. “Our goal has always been to provide the highest-quality menu for our guests, alongside a differentiated and purpose-driven cafe experience.”
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