Jaclyn L. Tanenbaum and Karen Anne Wallach, Author at Daily Coffee News by Roast Magazine https://dailycoffeenews.com/author/jtanenbaumawallach/ Business news for specialty coffee professionals Wed, 25 Feb 2026 15:56:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 ‘If You Don’t Like Dark Roast, This Isn’t the Coffee for You’: How Exclusionary Ads Can Win Over the Right Customers https://dailycoffeenews.com/2026/02/25/if-you-dont-like-dark-roast-this-isnt-the-coffee-for-you-how-exclusionary-ads-can-win-over-the-right-customers/ Wed, 25 Feb 2026 15:56:57 +0000 https://dailycoffeenews.com/?p=193663 roasted coffee in bagImagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm),...]]>